So I have a retail business that offers a very nitch product, for this discussion let's call the product blue ceiling fans. When I started the company 8 years ago, I didn't want to pigeon hole myself into selling only blue fans, so I gave my company a more broad name, like Creative Interior Design Ideas. A few years ago, I purchased the abbreviation domain (for this example, CIDI.com.
Here is my situation: I am probably the biggest blue fan seller in the country, and I only sell blue fans. My brand name, CIDI, is doing well in my circles, but I am nowher to be found on Google when you search for blue fans. I now have an opportunity to purchase bluefans.com for a bit of money.
My question is, should I switch my four letter domain to this EMD? There are only a few sellers of blue fans, and I know the volume I do will keep the domain active. I already have a great website that gets solid traffic.
Should I buy bluefans.com and redirect it to CIDI.com? Should I instead redirect CIDI.com to bluefans.com? I would like to keep my brand name. I just really need to be towards or at the top of google search results for blue fans.
Thank you all in advance for your input!!