Thread: SEO or PPC?

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    SEO or PPC?


    Which one is the best for newly launch website promotion?
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    Hi Rachel,

    SEO and PPC are very different and are complementary.

    If you need quick trafic and ROI then you should launch your site using Adwords. (make sure you do not loose money using this program : track your pages, conversions, etc... If done incorrectly Adwords can make you loose money.) The advantage of Adwords over SEO is the rapidity with which it can bring traffic to your website. The down part is its cost (from 5c to 70 dollars for every click generated depending on the present keyword auction level.)

    SEO is a longer run strategy that will get returns months after it actually started, you'll have to create great content, optimise your website for user experience and optimise your website code for SEO. The plus of this strategy is the cheaper cost per lead in the long run, the downside is that is takes time to be effective.

    Important: Making use of the Adwords program doesn't stop you from applying an SEO strategy to your website. And slowly reducing the Adwords budget when you start getting trafic.


    Hope this helped.

    Comments on this post

    • Will-O-The-Wisp agrees
    Owner of Bennetonable | AdWords certified - Analytics qualified
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