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    Search Console - Search Analytics not accurate?


    Hello,

    Search Console tells me that one of our search terms hovers around position 6 to 9, but whenever I do a live test (on various different devices and IP addresses) we always come up around position 1 / 2.

    Has anyone else had similar issues with incorrect stats on Search Console?

    It makes it difficult to properly keep track of everything and report to the company directors.
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    Hello and welcome,

    My understanding is that most of this is Google making estimates with the amount of information that they have available. That depends on a few things, namely:

    1. How much information they have and are willing to share.
    2. When the information was last updated.

    So it could just be that the information they're showing you is a bit older than what is live.

    A bit more on this:
    https://support.google.com/webmasters/answer/6155685
    https://productforums.google.com/for...rs/SOjJZpkI8z8
    https://moz.com/blog/google-search-c...ls-reliability

    Folks might take away from Google the impression that they are, 24/7, 100% accurate - but that's just not possible.

    That's my gut feeling anyway. Others may know more!

    Comments on this post

    • Prof.stan agrees
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    Originally Posted by james-seber
    Search Console tells me that one of our search terms hovers around position 6 to 9, but whenever I do a live test (on various different devices and IP addresses) we always come up around position 1 / 2.
    Google takes into account image search, mobile search, desktop search etc, etc...

    It adds the ranking values together then divides them to get an average.
    Example
    Desktop = 3
    Mobile = 3
    images = 10
    3+3+10=16 16/3= 5.3

    Highly inaccurate if you ask me...

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