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    Reuse a domain name with completely different content


    Hi all.

    I have a domain name which I used to use for a web app that doesn't exist anymore,
    and am now reusing it now for something completely different.
    The domain didn't have a great search engine presence before, and didn't have many backlinks etc,
    but now seems to be completely gone, although I can see it is indexed if I do a "site:domain" search.

    What to do when reusing domain for different stuff, from a SEO point of view?

    Many thanks in advance.
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    Hi SkyLinx,

    It will help if you have implemented 301 redirects for any URL's removed when you re-launched, but only to prevent 404 errors and take advantage of any "link-juice" (I know you said there aren't many links, so it's not really that important, although I personally would do it).
    Other than that, all you can really do is wait for Google to re-assess it.
    ClickyB
    "The quality of the visitor is more important than the volume..." (Egol 22nd Feb 2008)
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    Hi,

    thanks for your reply. Not sure why, but what if the old pages had been penalized for some reason (perhaps explaining why I can't find the website on Google anymore)? Would 301 redirects "transfer" this penalty to new ones? I can't even see those few backlinks that it had anymore. Weird
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    Mate it sounds to me you know, or at least suspect that there are bad backlinks to the site. Best bet then would a disavow with Google for those links then do a 301. Otherwise you could be letting in a world of hurt for the rebuilt site.

    Try webmeup.com its a backlink tool with a free plan that is actually usable.
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    You could but it might be already banned or something in google?
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    As you said that you are able to see your old site in the search engine.You should check any blacking link are coming or not.

    As your old site don't pass any link juice, then no matter to use your old one... As your old Domine name and which you are creating the new one belongs to the same subject then it will be better, Other wise make another one...

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