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    Ranking a shop page


    Hi there,

    I've recently opened a new ecommerce store and like 99% of other stores, the 'shop' page just features a catalogue of products. Is it possible to get this page ranking, despite the lack of content? or should I be concentrating my efforts on product pages (All of which have a unique description of 200+ words).

    Any help or advice would be greatly appreciated

    Thanks,
    -Gary
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    That type of thing is hard to control..typically the homepage wins out when google tests a homepage vs. shop page...the typical scenario is for /shop to rank as a sitelink for branded queries...for unbranded queries, there is not much that you can do...you'll typically see the traffic growth of this page track a similar pattern of growth as the homepage...
    "...using this: sages act out of constructs but they do not rely on them"
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    Originally Posted by whiterabbit
    That type of thing is hard to control..typically the homepage wins out when google tests a homepage vs. shop page...the typical scenario is for /shop to rank as a sitelink for branded queries...for unbranded queries, there is not much that you can do...you'll typically see the traffic growth of this page track a similar pattern of growth as the homepage...
    That's very helpful thank you. In this case, would you recommend building a majority of the links to the homepage? I was thinking of spreading links across existing pages, categories and products - with most going to the home page.

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