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    Ranking frustration - SEO tips for improvement appreciated.


    Hi I have been running the following site Portsmouth City Information - Discover the City of Portsmouth Hampshire UK for more than 8 years.

    For 3 or 4 years we were on page 1 of Google for the keyword Portsmouth, following Google updates earlier this year we dropped from page 1 to page 33! A common problem I realise from reading numerous posts.

    I have been working hard to regain ground and have managed to get back to around page 14 / 15 but don't seem to be able to get any higher. I would appreciate any tips or ideas to improve the site rankings.

    I have carried out the following actions already, removed a host of spammy looking footer links from each page, removed site wide links from the header to the home page, cleaned up and restyled the page layout, reduced H1 tags to one per page, tried to focus each page on just one topic, used all alt image tags, used all meta tags, continued to add more pages and unique content, continued to try and improve the quality of content, spelling, grammar etc.

    Is it a link profile problem and if so how do I go about fixing it?

    Many smaller and less content rich sites are ranking much higher than us?

    Any ideas for improvement would be appreciated.
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    When exactly did the drop happen (date)?

    Also, was it one-day or gradual? Was it a one-time drop? Or did it happen a couple of times?

    Have you received any GWT warnings (I guess you didn't; otherwise you would have mentioned that)

    Were you building any links?

    The fact that on-page SEO actually helped a bit tells me it might be panda but it could be both too!

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