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    Product pages for a single product Ecommerce - SEO impact? - seeking advice

    So this is the problem.

    The company (ecommerce) I work for sells lets say nursing bras. They sell just one type/model of bra but comes in 8 different of colours.

    Solution. I was thinking of suggesting the creation and addition of each item on single pages like Victoria Secret kind of . But before that display all of them under the product tab instead of a single photo/link of the product we currently use, so when visitors land either on the product page (displaying all bra colours) or land straight to the page I select them to land. Im thinking if I do that, it can help me when advertising in Google Product List aka shopping list and it'll also help me with my SEO by adding each colour name and unique description (i should mention each bra has a distinctive colour name like tuxedo or snowy)

    Please let me know what you think, what would/wouldn't work and why!

    Thanks ... btw I gotta come up with an answer very soon.
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  3. SEO Since 97
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    single product...single page, I'd use a drop down for the different colors on the single page.
    Why...I believe it's a lot of extra work that's not necessary and I doubt it'll help.

    Comments on this post

    • RBremer agrees
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    Separate pages for every version of each product are going to clutter up your site. You might gain a minor boost in SEO/advertising, but you're not helping your visitors. I hate when I need to scroll through dozens of products that all look the same.

    Your visitors' experience should always come first. SEO is the support.

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