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    Post directly to social media - or post on website & link?


    Hi Folks,

    I run a small one-man local service and I am trying to figure out the best way to leverage my content posts for SEO and Social Media...

    I make and install boat names locally, so I usually post images, video and articles related to my work or my work environment. I post on several social media platforms

    My website has information about my services - as well as a blog.

    Question:
    Should I post ALL my content onto my website/blog first - and then share links to my website content on social media? Or - Should I post certain content only to social media - without having it on my website first? What are the benefits and drawbacks of these 2 posting strategies?

    Any advice is greatly appreciated!
    Last edited by midnightoil; Jan 22nd, 2017 at 03:54 PM.
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  3. Dinosaur
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    Your website is your best asset so is the area you should give priority to every time.

    Facebook and other social channels are good for bringing in traffic to your site, they have little SEO benefit but are a good traffic source and a place you may find many customers,
    Your aim though is to get your site ranking in google which will also bring you in traffic but unprompted, this is passive traffic and something you should aim for and good content helps.

    So post on your site first then after a few days share it to your social networks.

    I treat social channels a bit like fishing, posting stuff on facebook is a bit like throwing in ground bait to attract fish to my real bait (my site)
    Owner of Page Explorer the page onsite SEO checker
    Useful Tools: Site Statistics: SEM Rush | Site Crawler: Screaming Frog | Free SSL: Cloudflare
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    Thank you - That's just the advice I was looking for :-)

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