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    Permanent redirect after removing good website?


    I have a customer that is a real estate agent and has 2 websites. Currently one of them has a decent amount of backlinks, DA, etc.
    The other website, which is the site that he wants to keep has practically no backlinks or domain authority. He has asked if I can take
    down the "quality" website and redirect that domain permanently to the site that is "lesser quality".

    Obviously, I can do that very easily. My question is, can I transfer any of the authority or "link juice" to the new site?

    What would best practices dictate doing in this situation. He does not want to keep the site that has the better domain authority
    because it uses an IDX feed for the MLS listings to populate that he does not like. He's paying a monthly fee for that service.

    Actually, both websites have the MLS listings populate through a service but he likes the website much better that has the lesser quality
    links and domain authority. What should I do?

    Please help
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    301 redirect the pages of the unwanted website to the pages of the wanted website? Is it that easy or am I missing something?

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