I'm new here, but am looking for some meaningful insights into SEO strategy and techniques. My SEO knowledge is a little outdated, especially after I was reading the new MOZ report on search algorithms, saying how H1 tags matter relatively little compared to the relevance score of the page. I plan to continue surfing around this forum, it looks like I could learn a lot.
Right now I'm working on a site for a client that has a relatively large pool of competitors. This one. "Psychotherapist Toronto", "Therapist Toronto", and "Psychotherapy Toronto" are the desired keywords, but we have not been able to achieve placement on the first page for the past few months.
Here's a few current techniques I have employed:
- ALT tags on images
- Placement of keywords and synonyms on frontpage
- Building links with business directory websites, blog posts
- Linking social media (Facebook, Twitter, Youtube)
The real thing that I'd LOVE for someone to help me understand, is exactly WHY over the past year the site has gone from the first page on google results to the third+. This is despite MOZ analytics illustrating the site as being very comparable to the competition. Do you think the site is being penalized for recently solved 404 errors, blocked CSS and JS assets, or has there been drastic changes that may have affected the rank?
All advice will be well taken.