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    On page seo Vs site authority

    Hi, I rank number 1 on Google for the keyword phrase 'lulworth cove parking' and want to understand why. I would be interested to know your comments. The domain is www.dorsettourist.co.uk/dorset-coast/lulworth/lulworth-cove-parking HTML.

    Some background:
    I have recently changed my domain name and have a 301 redirect from my old site.
    I have very few backlinks or authority to my site.
    If i search on this phrase with quotations then 663 pages are returned.
    Without quotations 66,100 pages are returned.

    This is my understanding:
    Many of the 66,100 sites have higher authority than mine but because they do not optimise the keyword phrase exactly as above they are below my site.

    Does this indicate that actually site authority in low competition areas is not as important as onpage SEO?

    Sorry for the ramble! Hope that made sense.
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    Dec 2010
    Houston, Texas
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    I would say is:
    1. Relevancy which Google puts value on.
    2. On page good
    Linkbuildingoffice.com - Houston Local SEO Agency and Inbound Marketing Services
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