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  1. Entrepreneur
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    Hi dwallis2012

    Have you checked your competitors backlinks ? I did...he has a pretty decent backlink profile from the cursory scan and do follow links from about 160 sites. So they can get away with more crap on their site.

    They are also from a lot of closely related niche sites. Silk Wedding Films, Fearless Photographers, the wedding industry awards, wedding site (I left out the dot co uk on all of the sites mentioned). He has a lot of so-so good links.. You need to analyze his backlink profile and try to get some links from the same sources.

    Getting good links is the hard part. Also he has reviews, and they show up in the serps with starred ratings. The reviews in my opinion also give him a boost.

    The links and reviews are what's pushing this site up in the serps. As you can see from running Chedders tool against both sites you have a better site score.

    Earn some links and some reviews. Good luck.
  4. #18
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    Originally Posted by KnowOneSpecial
    Hi dwallis2012

    Have you checked your competitors backlinks ? I did...he has a pretty decent backlink profile from the cursory scan and do follow links from about 160 sites. So they can get away with more crap on their site.

    They are also from a lot of closely related niche sites. Silk Wedding Films, Fearless Photographers, the wedding industry awards, wedding site (I left out the dot co uk on all of the sites mentioned). He has a lot of so-so good links.. You need to analyze his backlink profile and try to get some links from the same sources.

    Getting good links is the hard part. Also he has reviews, and they show up in the serps with starred ratings. The reviews in my opinion also give him a boost.

    The links and reviews are what's pushing this site up in the serps. As you can see from running Chedders tool against both sites you have a better site score.

    Earn some links and some reviews. Good luck.


    thanks for everybodys help I have made a few changes to the page, I also managed to shrink the photos a bit smaller but I am really on the limit
    of losing quality now, got the page down to around 3.8mb now, obviously cheddars page is giving me quite a low score just based on the image sizes but I think for a photography portfolio site
    that cant be improved by much more. I did look at googles new JPG compressor (guetzli) but its only available on mac/linux which I dont have

    I did rewrite the image tags I really do run out of things to say in those though !

    Apart from that i fixed my 301 apache redirect in my .htaccess file, and resubmitted my sitemap to google

    currently there is 17 pages indexed (I think I have 20 in total?) but only 271 of around 600 images, which I am sure I
    can fix by going through all my alt tags !


    Still trying to work on backlinks. This is what I find the hardest. I have been through a few photography site blogs which allow you
    to leave comments at the bottom along with your webpage, I am hoping this will give me some back links?

    I noticed alot of my competitors links are coming from other sites he owns (blog sites etc) I think thats part of his link building strategy to share
    links between his sites

    Would appreciate any help with the link building I am finding that very tough at the moment !

    edit: forgot to mention reviews, I have quite a few on various sites but not google or facebook reviews

    I am using this page for my reviews (the page doesnt seem to give me a backlink though?)
    Leonardo Photography Studios - Wedding Photographer in Golborne, Warrington (UK)
    Last edited by dwallis2012; Mar 26th, 2017 at 01:50 PM.
  6. #19
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    I think your missing what I was saying,
    Take this image as an example


    on your server that image is stored at 600 x 400 pixels but your displaying an image 400 x 267 pixels. This adds up to a lot of the image actually being thrown away as its resized within the browser and not shown as is.
    in file size its 62.3kb which is one of your better images.
    If I resize the image in photoshop to 300 x 200 which still makes for a good sized thumbnail and use save for web, even set at high quality to preserve the image detail the final file size of the image is 13.9kb
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  8. #20
  9. Dinosaur
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    this is the size images you should be uploading
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    Hi cheddars

    I tried what you said and for some reason changing the image size so it matched the website size killed the image quality to a point it wasnt worth displaying on the website (even when saved at 100% quality)

    not sure why that happened?
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    Originally Posted by dwallis2012
    Hi cheddars

    I tried what you said and for some reason changing the image size so it matched the website size killed the image quality to a point it wasnt worth displaying on the website (even when saved at 100% quality)

    not sure why that happened?

    Does anybody know of a reliable site to check your backlinks? I tried Semrush but it only says there are 4 domains linking to me which I know is very wrong !

    heres a few that semrush isnt listing:

    David Wallis Wedding Photographer in Cheshire
    Leonardo Photography Studios - Wedding Photographer in Golborne, Warrington (UK)

    Does the anchor text in the urls have to include http:// or https:// for it to be picked up as a backlink?
  14. #23
  15. Dinosaur
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    you could technically goto 2 different sites depending on which protocol your using so if the link is to http but your site is https then your correct in your thinking that link may not be picked up by all reporting tools.
    You should however do a 301 redirect from the http version to the https which will keep the link juice flowing to your site.

    As for your image problem, you really need to sort it, there are many plugins that can help if your struggling, WP Smush is one many seem to use for wordpress sites.
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    thanks cheddars you have been very helpful, i have the 301 redirect and I just checked google webmastertools and that does display all the domains linking to me (more than I thought!)

    I think with the images I will most likely install a virtual machine with linux on and use googles new jpg compressor. My website is written is HTML which I edit
    in notepad
  18. #25
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    My website is written is HTML which I edit
    in notepad
    You should definitively give a try at notepad ++. Makes things much easier. That's the free program I was using when I was on Windows . > . https://notepad-plus-plus.org/

    Once tried you'll never open notepad anymore

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  20. #26
  21. Dinosaur
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    My apologies I should have checked what the site was written in, I just assumed.
    I have no idea if this method is any good it was just the first that came up when I did a google search. https://www.uwrf.edu/CMSTraining/Doc...nphotoshop.cfm

    As a x professional photographer I know how you want perfection for all your images, but on the web you do have to find a compromise, its always tricky I know but I used to keep 3 versions, the raw images, a finished printable version and a web version. The web version is always the lowest quality.

    The issue is you need to get your pages down to 100kb in total or at least that should be your target and currently you have images larger than that on their own. You need to keep in mind mobile users as viewing your site will use up valuable bandwidth for them which in turn can end up costing them money. As a bonus the faster your pages load google will index your site more quickly as it is able to load more pages within your crawl budget so things will happen a bit quicker on that front also.
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  22. #27
  23. SeoRaptor
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    Regarding your image quality, you should try Online Image it is a great free resource that helps you reduce image file sizes. It also gives you a preview (on which you can zoom in or zoom out) before you actually compress the file.

    I own Photoshop and Illustrator but I still use this site for nearly every website that I optimize for faster loading.
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    i have just been playing with new photoshop settings and JPEGMINI , I have managed to get my old 8mb pages down to around 3mb, images are from 40kb to 80kb so a big improvement , obviously not going to get images down to 1kb that I need though !! but as long as they are smaller than competitors sites I should be good (some are on page 1 with 11mb pages but they have DA of 29)

    A change of topic now regarding backlinks

    I have been trawling through wedding blogs and commenting in the comments section leaving my website URL in the URL box so these are now linking to me in the comments section (I have been targetting the high DA ones which have DA above 65)
    Is this a good way of building backlinks, or is there something else I should be doing?
  26. #29
  27. Dinosaur
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    OK firstly let me say we are not trying to pull your site apart, far from it. This is meant to try and help you.

    In your footer you have <a href="http://www.leonardo-studios.com" title="Leonardo Photography Studios">Leonardo Photography Studios</a>

    which if you notice its pointing to the old HTTP version of your site. There is no need here to put the domain in so the link should be just / which takes you to the root of your domain.
    On this point your logo is also linked but it goes to ../index.html and this is not correct it should just be /
    You should never reference index.html within your code always put a forward slash.

    Somewhere on your site you are creating a massive loop so for example I managed to produce this link
    https://www.leonardo-studios.com/////////////////////////////////////////////////////////////////////cheshire-wedding-photographer/js/common.js
    Of course this is returning a 404 error as there is no such file but a crawler such as google bot will never come to the end of your site as it keeps generating 404 errors by adding a new / to the URL

    1 thing I noticed is you reference a file https://www.leonardo-studios.com/manchester-wedding-photographer/js/jquery.epicHover-fadeZoom.js which is called from https://www.leonardo-studios.com/manchester-wedding-photographer/royal-toby-weddings
    this file is producing a 404 but is also using upper case characters for the file name. This should be avoided as some systems are case sensitive so that page may work on some servers but not others.

    Each page should also contain a unique H1 tag, many dont have 1 https://www.leonardo-studios.com/contact.html for example does not include a H1 tag.

    I will stopo for now but you really need to track down why the pages are getting into a loop as that will really confuse the hell out of google.
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    thanks for the tips I will definitely check through my code and see whats going on, I suspect the / being constantly added is something to do with the http to https redirect I have in .htaccess

    these are the redirects I have:

    RewriteEngine On
    RewriteCond %{SERVER_PORT} 80
    RewriteRule ^(.*)$ https://www.leonardo-studios.com$1 [R,L]


    RewriteEngine On
    RewriteCond %{REQUEST_FILENAME} !-f
    RewriteRule ^([^\.]+)$ $1.html [NC,L]




    RewriteEngine on
    RewriteCond %{HTTP_HOST} ^leonardo-studios.com [NC]
    RewriteRule ^(.*)$ https://www.leonardo-studios.com [L,R=301,NC]

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