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    Question A new competitive keyword - make a new sub-page, or update the homepage?


    If there's a page that wants to rank for a competitive keyword, e.g. for hypothetical sake bestpongdotcom/ping-pong-tables

    Can these two structures rank equally well?

    Here's our ping pong guide. (A guide with links to sub-pages)
    Link to part 1
    Link to part 2
    Link to part 3

    Here's our ping pong guide (more like WIkipedia)
    [The full text of part 1]
    [The full text of part 2]
    [The full text of part 3]
    Last edited by arikr; May 9th, 2017 at 06:04 PM.
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    It may depend but what I've recently seen is that a solid indepth guide with many sections tend to be easier to rank high than shorter more specific articles which are interlinked from one page. It's also easier to promote a longer article consolidating many subtopics.
    Everything will be ok in the end

    If it's not ok, it's not the end
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    Ok, thanks!

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