I have an informative website with about 20 pages of original, informative content, about a niche that has a lot competition, and therefore, big competitors like nationwide companies usually rank higher than my website for short tail keywords.
I'm getting about 5,000-6,000 unique visitors.
I would say about 90% of my traffic comes from long tail keywords.
The site has been up for about 3 years now, and the traffic increased, but during the last year it didn't increase significantly, even though I've tried adding 3 more content pages.
My content is evergreen information so I don't want / need to create a blog.
It is suppose to be a passive income source, so I don't want to be involve in it on a regular basis.
even though I took someone to make the site responsive about 8 months ago, I didn't see a major increase in traffic (Google validated my site to be mobile compliant).
I've tried answering some popular Quora questions (about 5) with content from my website and link to it, but it didn't seem to help as well.
My google Page speed is 91 for desktop and 78 for mobile.
Women from pinterest have linked over 100 times to my pages, which means content is good, but I guess Google doesn't care too much about it, as these links don't have any juice.
In fact some of my rankings have decreased lately.
I'm trying to figure out what SEO strategy should I pursue in order to double or triple my traffic?
I don't mind to hire some freelancer if they can deliver results, but I don't know what such person should do, which skills to look for, and how soon can I see them.
I especially don't want someone to modify the content of my current pages, as I do get traffic for it right now.
The options I thought about:
1. Should I try to buy back-links from quality blogs?
If so, should they be to specific pages, or to my domain (or both)? and should the A href link mention the keyword I want to rank for?
2. Should I add more content? I can start adding more 1,000-word articles.
How soon will I see results if I do that?
And can it increase the rankings of my current pages?
3. Is my page speed good enough, or can it be a problem? competitors seem to have much worse scores.
4. Should I create a Pinterest account, and try to follow my 100 pinners, so that they will follow back, and I can post my new articles in my pinterest profile, or would it be waste of time?