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    Must the URL Structure follow the menu structure?


    Hey everyone,

    I have someone doing SEO that tells me that the URL rewrites have to follow the menu structure. For example, the following menu:

    - Home
    - About
    -- History
    -- Team
    ---- Executives
    ---- Sales
    - Contact Us

    So his assertion is that the urls must be like so:

    - Home: /home/
    - About: /about/
    -- History: /about/history/
    -- Team: /about/team/
    ---- Executives: /about/team/executives/
    ---- Sales: /about/team/sales/
    - Contact Us: /contact-us/

    That can be quite easy but there are some heavy rewriting already on this website for the products which makes this structure a bit harder to implement on the other pages. So I was wondering if it was absolutely necessary.

    Thank you!
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    Hi buddy,

    What would example.com be on the menu then?

    More senior members can correct me if I'm wrong, but I don't think it makes a difference.
    Yorkshire tea will probably answer your question...
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  5. Dinosaur
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    It would make sense from a logical point of view but wont have any impact on your SEO efforts.
    Code maintenance going forward I would imagine would be easier as well.
    However 1 important thing to remember if your changing the structure your site will take a hit in terms of ranking, not saying it wont come back once google work it out but you should have a 301 plan of action in place to minimise the downturn.
    Owner of Page Explorer the page onsite SEO checker
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    Originally Posted by matt1966
    Hi buddy,

    What would example.com be on the menu then?

    More senior members can correct me if I'm wrong, but I don't think it makes a difference.
    It could be just / but that is an interesting question.

    Originally Posted by Chedders
    It would make sense from a logical point of view but wont have any impact on your SEO efforts.
    Code maintenance going forward I would imagine would be easier as well.
    However 1 important thing to remember if your changing the structure your site will take a hit in terms of ranking, not saying it wont come back once google work it out but you should have a 301 plan of action in place to minimise the downturn.
    Well for normal pages yes. But for products, that's where it becomes a lot more complicated especially with WordPress where you can't just write rewrites in the .htaccess. Here's what it would look like. Say you're selling phones:

    Phones and Tablets
    -- Phones
    ---- Samsung
    ---- Apple
    -- Tablets
    ---- Samsung
    ---- Apple

    So the links would be the following:

    -- Phones: /phones/
    ---- Samsung: /phones/samsung-phones/
    ---- HTC: /phones/htc-phones/
    -- Tablets : /tablets/
    ---- Samsung: /tablets/samsung-tablets/
    ---- HTC: /tablets/htc-tablets/

    And the products for each category:

    /phones/samsung-phones/samsung-phone-black-galaxy-s8/
    /phones/samsung-phones/samsung-phone-orchid-galaxy-s8/
    /phones/samsung-phones/samsung-phone-galaxy-s8-plus/
    /tablets/samsung-tablets/samsung-tablets-galaxy-tab/

    And so on. That's a whole lot of tweaking in WP... so you're saying that looks good but will not have an impact on the SEO?
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  9. Dinosaur
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    We dont live in a perfect world so sometimes we need to find compromises, if it was perfect then yes I would go with your menu structure but if thats not realistic then I would doubt it would have a major impact on rankings. Its only my opinion but its not something I have seen as the root cause for not ranking.
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    Originally Posted by Chedders
    We dont live in a perfect world so sometimes we need to find compromises, if it was perfect then yes I would go with your menu structure but if thats not realistic then I would doubt it would have a major impact on rankings. Its only my opinion but its not something I have seen as the root cause for not ranking.
    Thank you so much! This will save us many hours of work in the future.

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