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    Keyword rich domains - Do they have an advantage?


    Is there any solid evidence that keyword rich domains have no say in the SERPS?

    Because from what I have seen (although to a small scale) keyword rich domains tend to out peform non-keyword rich domains. Firstly I thought it would be because they can get away with a higher % of keyword rich anchors in comparison to non-keyword rich domains. The reason I say this is because there's a domain in my industry - The domain in question is word for word the main keyword - Firstly, their on-page SEO isn't terrible, but there's room for improvement. But, the thing which shocked me the most after studying their backlink profile using both Ahrefs and Majestic, is that they have literally hardly any backlinks, and the ones which are there - they aren't very good quality. Yet, they're out-ranking domains which have better on-page SEO and backlink profiles to die for.

    I often read that this is no longer a factor, but can anyone present me with proof? Or know a good source which proves my gut is wrong?
    Last edited by matt1966; Oct 13th, 2017 at 07:12 AM.
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    Go read this, it should clear this up for you....

    https://www.searchenginejournal.com/...um-seo/158951/

    Comments on this post

    • matt1966 agrees : Thank you!

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