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    How are these 2 sites ranking so well (SERP analysis)

    Im doing some keyword research for a new client, Ive found 2 anomalies for competitive search terms where sites with unoptimised <title> tags, poor backlinks and other stats, (compared to the other sites listed in the SERP) are out ranking everyone and claiming the #1 spot

    The 2 search terms are :
    Interior designers London - #1 new-id.co.uk - OSE info
    Interior designer London - #1 nstudio.co.uk - OSE info

    (interestingly they hardly rank at all for any modification of those search terms)

    The only thing i could think of is that they both had some really good links using that exact anchor text, but ive been checking OSE for the past month both in the backlinks and the just discovered but couldnt see anything like that.

    I conducted the SERP checking from a laptop with a broadband connection based in London, although im not very local to either of these locations im about an 8th of the cities distance away from one of those location and about half a cities distance away from the other. So i dont think its a local skew thats causing the SERP rankings.

    For both sites i can see they had old domains which now redirect to the them :

    New-id.co.uk = newidinteriors.com
    Nstudio.co.uk = intarya.com

    Although the intarya domain was quite strong with good backlinks (but nothing above par comapred to the other sites the nstudio.co.uk site is now outranking, the anchor text was mostly natural with only some keyword anchor text from PA1 pages.

    The newidinteriors.com didnt seem to have a backlink profile, both PA1 and DA1.

    Any idea what's going on here ?
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    Interesting find...looking at the sites, definitely pretty sparse and definitely a low search volume query...maybe user engagement is coming into play for this particular query that is favoring these sites...although that is purely speculative without a way to verify...
    "...using this: sages act out of constructs but they do not rely on them"

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