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    SEO Chat Explorer (0 - 99 posts)

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    How does duplicating words (tags) within a phrase affect SEO?

    I work in the real estate investing industry.
    There has been some controversy as to how tagging should be done, therefore I am writing a best practices guide for our company. An example of what I am referring to is:
    real estate investor, real estate investing
    landlord, landlording, landlords

    Should this not be done? What are the implications of doing so? Am I simply repeating myself for no reason?
    Any help would be great! Thanks all!
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  3. Dinosaur
    SEO Chat Super Genius (4500 - 4999 posts)

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    Google treat singular and plural words and phrases as different searches as it can alter the context and intent for example
    real estate investor could mean your looking to invest into real estate.
    real estate investors could mean your look for someone to invest

    So which ever your targeting you should use every meaningful word available without being spammy
    Owner of Page Explorer the page onsite SEO checker
    Useful Tools: Site Crawler: Screaming Frog | Free SSL: Cloudflare | Backlinking 101: Backlinks in 2018
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    There’s no harm in using real estate investor and real estate investors as keywords for same content. What you need to concentrate on is what you want to target with those specific keywords because search engines treat singular, plural, -ing words with different meaning. So, the use of duplicate singular and plural use of words might confuse the search engine which might end up in a low ranking. Also, repeated use of same words with slight changes can be considered as spam too. And as you know, every search engine, especially Google is very strict with spam contents. The better idea is to choose keywords from any Keyword tool and get that keyword placed perfectly in your content with the help of any professional content writer. You can find many content writers online on many freelancing sites such as Contentmart etc. I hope this would help you.

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