I have a website that is relatively new. I have done some research on SEO, and one of the things that I have learned is that choosing low competition/high volume keywords is a smart strategy.
I tried implementing this strategy on my own site. I added these types of keywords in my title, URL, meta-description, h1/h2 headings, alt-tag, etc.
I have no doubts that this strategy is solid and effective. However, I was not surprised to find out that even after a couple of days, I either did not rank at all or I appeared on the 3rd/4th page on keywords with extremely low competition. (low 10s on MOZ competition)
It's no surprise that this would happen since my site has a nonexistant page and domain authority, (PA/DA= 1) but how am I supposed to increase these two factors through organic search traffic - especially when I'm not appearing in search results? Every time I look up methods on how to raise PA/DA, I get the same answers: Improve keyword optimization by h1/h2, meta, title, etc. I've already done this many times, but nothing has changed.
I know that backlinks are extremely important to increase authority but my question is which one comes first? Building a reputation through lots of traffic from great SEO or building a reputation by accumulating backlinks so you can raise your reputation to rank high in SERPs?
Although I'm fairly confident in my content and design, the real kicker is that my website is community based. In other words, it's a forum. I'm not getting any users from traffic and I feel like I'm not in the position to be reaching out to higher-authority websites because they're not going to trust or link out to a forum site with 0 users.
Thank you for reading this. I hope somebody can help me out with my paradoxical situation, haha.