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    Google Adwords total conversions vs assisted conversions?


    Suppose there is 100 total conversions with value $2000 and another column showing 40 assisted conversions with value $500. It mean 140 all conversions with $2500 conversion value? or in 100 conversion 40 conversions included and $2000 conversion value includes the value of assisted $500 value?
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    I think this article will answer your question. https://www.searchenginejournal.com/...part-1/117361/
    Hope this helped
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    I know what is assisted click and conversion but little confused about should I add assisted conversion and assisted value in report or don't need to add it?
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    looking at the conclusion i'd say no, but i'm no adwords expert.

    Assist clicks can be essential when it comes to keyword optimization and understanding the search funnel report in Google AdWords. It provides detailed information about the relevancy of each keyword to the amount of conversions it has indirectly contributed to.
    However, the concept must be fully understood in order to interpret the information correctly. Also, consider that the assist clicks column does not indicate the profitability of the clicks it displays.
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