Does anyone here use video as part of their marketing strategy on Facebook? I've found it in the past to be difficult and sometimes pretty painful. Often videos receive poor reach through your page, or fail to gain any traction at all. But I have found some solutions. If you’re having difficulties with getting the required traction for your video I would suggest a number of organic ways to achieve this – like A/B testing your headlines and the copy that goes with, trying out different video thumbnails and ensuring that your video is right for the audience you’re targeting it to. But does anyone have any other techniques they use to gain reach with video on Facebook? I’d love to know more!

Let me know,