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    From first result to completely removed (repeatedly).


    A little over a year ago MutinyShop(.com) was the first result on Google for the search term "custom patches". Then within a matter of days, we were completely removed for our main search term. I optimized my website as best I could with the way it is setup (it's a weebly site) and worked hard to remove as many negative backlinks as possible.

    We remained off google for six months. Then overnight again, we reappeared and quickly climbed to the 11th position. However, within a week we dropped off until we were completely gone again. This month, it happened again. We were suddenly position 11 two days ago and now we are position 41 and declining. I did nothing for SEO in the past 4 months, I had just given up. So I have no idea what could have caused us to appear and disappear again.

    Last year my income was cut by 75%. I had to fire four employees - but couldn't do it right away and leave them screwed (having to pay rent and stuff). So I drained my entire savings. 40k gone. I didn't turn a profit at all. I worked full-time all year and earned negative $1000. Now I'm at the end of my ropes. All I have done since I was 18 is run this business. At one point I was earning six figures. Now, I've looked for a job and can't find anything near what I need to earn to pay my mortgage and bills. I have no education. I invested everything into this business, 8 years of my life, my prime years. It's all been taken away from me and I have no idea why.

    There were a great deal of negative backlinks added to my website. I did not do that. Why would I if I was the first result? I'm assuming a competitor did it to us. I disavowed all of them, it took me several days. Maybe they did it again. However, I don't think that is the problem because we are still on the first page for other search terms. We're in position 5 for "custom patches no minimum". If it is the backlinks I don't know what I can do. Even if I dump the domain and start over again, they will just find us and do it again. If that's the case, it's incredibly easy to destroy a business with negative SEO and there is no way to protect yourself from it.

    We have never gotten any notification in the Google search console.
    Last edited by MutinyBri; May 12th, 2019 at 04:05 PM.
  2. #2
  3. Dinosaur
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    I had a similar thing happen a few years ago which is why I started to take SEO more seriously and got active on sites such as this. I had a huge negative SEO campaign launched over the christmas period which got the site removed from google by a manual penalty so I can fully understand your frustration with this.

    Although I know weebly I don't know it well enough to know what is possible with their setup. I am pretty sure you do have some restrictions.
    If at all possible I would move over to wordpress where you can have complete control but again that maybe too big a job as I guess you need some quick wins right now. So if your stuck with weebly I would plan on moving it at a future date.

    Let's move onto your site and see what can be done short term.
    There are some issues with speed





    Some of your images are huge and that does not bode well on mobile devices which is how google are now indexing. You really could do with replacing these with compressed versions.
    Here is a link to a site that you can point a page at and it will give you the images you need to upload. https://webspeedtest.cloudinary.com/...3d7f98b5758ad2
    If you take those images from your home page your total images will come down from 4.6mb to 842kb so quite a saving. I would question do all of these images need to be so big ? You could try looking at the sizes required and not just rely on CSS to resize them for you.

    I ran your site though screaming frog to check if the large images where across the site.


    also have a look at the alt text, on your home page you have a few that could definitely be improved


    I have mainly looked at the images as the site is taking a long time to fully load on a mobile which really could be harming you.

    I would also include a canonical tag on your home page, you could be losing pagerank there which could help stabilize things. However it appears you have 301 redirects in place so that should take care of it as well.

    This is the GTMetrix site I used which has a lot of suggestions for you https://gtmetrix.com/reports/www.mut...p.com/yw6otT44

    OK I will stop there for now as I am sure that's given you more than you can fix quickly.

    You dont say what your profit margins are like on your products but if they are good then have you looked a PPC ? that could give you some breathing space and get the orders flowing again quite quickly. If its not something you have done before then I would hire someone, maybe hard to afford in your current situation but assuming they are good at what they do then they will give you a far better ROI than you can do yourself.
    IMHO
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    I thought I had resized all the pictures, I'll go through them again, thanks! Any idea why we would reappear and then disappear twice now? Both times it's gotten my hope up so much and then it just disappears. Will it ever stop?

    No form of advertising has worked. We have a high profit margin but small orders. Generally around $30 - $50. On adwords we lost money. Forums yielded no results. Youtube we lost money. Facebook, etsy and twitter we lost money. I even made a booth and went to swapmeets, events, etc and always broke even after the entry fee. I probably spent 10k-15k experimenting and losing money at every turn. And yes, I spent many hours working on the campaigns to make them perfectly targeted and written with good graphics, etc. It was all I did for the first three months before I had to fire everyone and start running the entire business basically by myself again (either then my business partner who only works part-time now because he got a second job).

    The only thing that has actually worked has been Amazon. I made a store a couple months ago and it's bringing in around 1k-2k a month, but still with no savings I'm in such a precarious desperate place.
    Last edited by Hikin Mike; May 12th, 2019 at 10:13 PM.
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    We're back in position 11 .. my heart can't take this anymore lol
    Last edited by Hikin Mike; May 12th, 2019 at 10:12 PM.
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  9. Dinosaur
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    Personally I have found eBay yield more orders than amazon although there is far more scammers on eBay. If your not on their then I would create a shop with some urgency. It is what saved our company while I sorted out the domain.
    As for why your bouncing, its hard to say but google often tweak their algorithm and the sites which are on the edge tend to suffer more.

    I would make your site as mobile friendly as possible as this is the index google are now using so the reason I was looking at your images is on a mobile device large images suck bandwidth which really wont help. Its been a while since they brought in mobile first indexing but I have seen a lot of sites suffer in this way as although their site was mobile friendly it was not optimised for mobile devices. I am not saying forget desktop but make the mobile view your priority.

    Use lighthouse in google chrome (right click and pick audit) that will give you some pointers on how your doing.
    IMHO
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    I think you're at the point of stick or twist.
    Personally, I'd twist.

    By twist, I mean hire a GOOD (not cheap) SEO firm, I could name a few through PM if needed. When 6 figure sums are on the line, I think it's worth having your baby truly looked after. With you being in a mess, losing money, it's easy for me to say chuck 1-2k a month at a professional SEO, but I think the site needs to be deeply evaluated - something no tool can do, only a professional SEO. I have somebody in mind who I think would be perfect for the job (their specialism is recovery from big drops). By the way, I'm not affiliated, and I don't know them personally - but they're an industry leader.

    Edit: I'll just drop their link here: https://www.mariehaynes.com/


    If that's not an option, as Chedders has said, Lighthouse will help you a bit. I have a feeling the contrast of your whole site is off (colour wise). I would remove the background image, even if it's white, https://gyazo.com/f4fb11f27f5bc590ae46f5dd24f29651 - Lighthouse flags poor contrast currently, and if I was a betting man Google search will also look down on this. But yeah, many basic things to be fixed, but if you're really wanting to have a deep look, I'd drop Marie Haynes a message and see what she has to say.

    ps- The lighthouse link: https://chrome.google.com/webstore/d...fjpmpbjk?hl=en

    Good luck bud, I hope things work out for you.

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    Last edited by matt1966; May 13th, 2019 at 10:55 AM.
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    Yes we have eBay. I'm not sure what kind of sales we get out of it, because the listing encourages people to order from our website not eBay. I suppose I should put some more energy into it and get direct sales there because it would probably bump up our listings to be more visible on the website.

    I would gladly pay that sum for professional SEO, however, I simply have no money left and I'm struggling to pay my mortgage. If we ever get it back, the first thing I would do is permanently hire an SEO firm. I would sign a contract that states if we get into position 3 or higher I would pay 10k (or something like that) but I doubt any firm would take such an offer. I talked to one this morning and I'll send them that proposal and see what they say, and I'll send it to your reference as well. Thanks for the advice.
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    Problem you've got is, you may never get back if your website doesn't rank again. I hope it does obviously.

    If you've got no money at all, no potential investment, then the only option is to do a DIY jobby. Use Lighthouse, consider buying SEO Powersuite (website auditor will be your friend here).

    The top 3 for 10k thing isn't something anybody reputable will consider in my opinion. Good SEOs, like the one mentioned, will have work coming out their ears anyway, an SEO will not work how a salesman would.
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    Went up to position 51 last night and back at 14 today. WTF is going on.
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    This has happened to me before. I went from 1st page to, well, not in the first 100 results. There and back, over and over, kept happening for a bit - luckily though, it eventually became stable (on the first page). Sometimes, being brave and letting Google decide what's right can pay off. That's the problem with going into panic-mode, you can undo all your good work and then you certainly will drop.

    How long has the site been back and fourth?
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  21. Dinosaur
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    This is why I said try improving things on your site, make it better quality (in terms of onsite SEO) this could help google decide your place near the top is justified.

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    • Ranger agrees
    IMHO

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