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    Expanding to international markets for SEO


    Hi we currently have a site which is a example.com domain in the Australian market (we have geo-targeted to Australia within search console).

    We are looking to expand to United States.

    I have added the potential options down below, just wondering which one you guys think would be best from a SEO and practical standpoint?

    Or if there are other options i should consider.


    Option 1

    The Australian domain is strong so this option takes this into consideration.

    Keep example.com (Australian)

    Add on:

    Sub-Directory for US

    Which would be:

    example.com/us/

    In Search Console set the sub-folder to target US and also setup hreflang tags. Setup the US site on the sub-directory.

    Option 2

    Add sub-folders for both Aus and US

    example/au/ (Australian)
    example/us/ (United States)

    Setup hreflang targeting.

    Cons
    Need to set up redirects for the current site to new location which is .com/au/ might also see drop in performance due to redirects.
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    Are you guys ecommerce? Do you really need to create a separate presence or can you just change the existing domain to be a language target...the only reason I bring this up is that I see a lot of sites break out presences into geo-specific sites and make 0 changes to the content....which results in extra management with very little upside.

    If you need a separate presence for business or content reasons (e.g. an ecommerce site needing US pricing), your plan to do the subfolder approach is fine.
    "...using this: sages act out of constructs but they do not rely on them"

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