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    SEO Chat Explorer (0 - 99 posts)

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    Event Tracking - Data Mismatch

    Hi experts,

    I am facing data mismatch issue between the website data and the data tracked by Google Analytic via event tracking.

    "I have a website that allows user signup using two methods(1.social signup 2.via email). To track these signups, I used event tracking method but I am still not getting the correct data from Google Analytic Backend user signup database does not matches with GA.

    For example: If there are 10 user signup in a day, then GA tracks only 8 and if there are 100 user signup in a week then GA tracks only 85

    Is event tracking not a reliable method to track? If Yes, then what should I do to resolve this issue?

    Thank you for your help in Advance!
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  3. SeoRaptor
    SEO Chat Good Citizen (1000 - 1499 posts)

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    Mar 2016
    France, Civens
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    This could be due to user registering without accepting cookies, but it seems weird as cookies generally store user session data.
    It could also be caused by users registering using scripts (for this one it really depends on how you are tracking event) or an event not triggering correctly on your site.
    It's very hard to tell just like that. But I do not know another reliable method if goals and events do not work properly.
    Owner of Bennetonable | AdWords certified - Analytics qualified
    On-Page SEO Cheat Sheet | "My opinions are my own. Feel free to disagree & think above the fold."

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