I'm webmaster of local law website (Personal Injury) in US. Before sept 2016 (possum update) we have great ranking (local), but starting that time we start dropping for most of our important Keywords.
Few weeks ago i hirex one of the famous SEO gurus in US (most of you know that guy, but i'm not going to promote - so no name :-)) and one of his suggestions was
"Are you a blog or are you a local law site. Rankbrain has to decide which one is which. Right now is chooses blog."
His suggestion is to NOINDEX all blogs (right now are noindexed category pages, tags - all pages that can duplicate original pages)
Our website is eng/spanish website, 1.3k listed pages in google (600-800 pages are blog posts - "news", "tips", "what to do" ). All of them have original and uniq content - so it's hard decision to noindex huge part of the website.
What do you think !
Any advice will be appreciated !
P.s. here is the picture of indexed pages for other websites with competitive keywords in google
1st site - yelp
2nd - 38 indexed pages
3rd - 1.6K
6th findlaw (directory law website - with a lot of pages)