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    Do I HAVE to invest in mobile optimization at this point?


    Hello everybody -

    For the last couple of years we've all been hearing about how important mobile optimization is, and that we don't want to be left behind. I attended a webinar yesterday, and the speaker seemed to think that investing in mobile optimization is more important that investing in SEO. Yes, I realize that investing in mobile optimization can also be considered an investment in SEO, but for the sake of argument, let's keep them separate for this thread

    Here's the dilemma - I was poking around in Google Analytics and noticed that my bounce rate for mobile users wasn't actually too bad. Here's the breakdown:

    Desktop - 35% bounce rate
    Mobile - 52% bounce rate
    Tablet - 44% bounce rate

    In addition, it seems that for the keywords I'm optimizing for, my SERP is (about) the same whether I search from a desktop or a mobile device.

    I fully intend on investing in mobile optimization in the future, but based on the stats above, is it absolutely crucial to do right away?

    Thanks for your response(s)
    Last edited by petediddy; Jun 12th, 2014 at 10:10 AM.
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    If by "mobile optimization" means mobile-friendly, then I would do it right away. If your site isn't mobile-friendly, customers/viewers may leave your site in favor of your competition.

    FWIW, I actually don't own a mobile device, but I make sure that the websites I maintain are mobile-friendly.
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    I'd say it depends...

    Of course it would be nice to have it 100% optimised for all devices, but it depends on how much you have to pay for it.

    Assuming that you can afford it, and that the actual number of mobile users is significant enough to warrant it, I agree with Mike in principal... (although it also depends - to some extent - on the nature of your website).
    Last edited by ClickyB; Jun 12th, 2014 at 01:09 PM.
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    Thanks Hikin Mike and Clicky B - I agree with both of you. I'm just dragging my feet at this point
    Pete
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    Be careful, mobile friendly only means that it displays correctly on mobile devices. Google increasingly wants to see the content that is served on the desktop site match the content that is served to a mobile device. Don't go mobile friendly, go responsive.

    Comments on this post

    • petediddy agrees

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