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    Confused over whether i need to use hreflang tag?

    Hi looking to launch in a new market.

    Currently, we have a .com.au domain which is geo-targeted to Australia (.com.au)
    We want to launch in New Zealand (English, same language as Australia)

    So we are going to have two ccTLD .com.au and .co.nz

    The new New Zealand site going to be an exact copy of the .com.au site, the content won’t change.

    Do I still need to setup hreflang tags across both of the domains even though they are different ccTLDs?

    I have seen sites like www.specsavers.com.au/ who has a duplicate .co.nz domain
    Example the site ranks for: 1st for the keyword alex perry on google.com.au and google.co.nz with the exact same page (duplicate content):


    Another example (different website)
    Another completely different website ranks for sunglasses guide with duplicate content on google.com.au and google.co.nz with the exact same page (duplicate content)


    Both of these sites don’t have hreflang tags across NZ and AU, plus they are performing very well in both markets organic traffic, so based on this I’m assuming we don’t need to setup hreflang for different ccTLD?

    Any suggestions would be very much appreciated!
    Last edited by dzine; Apr 2nd, 2017 at 02:59 AM. Reason: thoroughly fixed URLs, then approved thread :--)
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