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    Bounce rate increases day by day after speeding up the site


    After optimization my site's bounce rate touches the sky now a days. it was between 25% to 40% when i started caching for my site.

    so is it happening due to cache? OR other issues it increases from last 14 days as i finished optimization. it increases days by day. is it due to optimization?

    I am confused, need little help here.

    website : incloudsolutions.co.uk
    Last edited by nikki158; May 18th, 2017 at 02:06 AM.
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    The site isn't enormously fast and the menu doesn't fit the page properly (pc medium/large screen... "contact" links isn't visible) and there is the issue of the annoying pop-up as soon as you start scrolling (particularly annoying because the eXit button isn't easy to see, so some people will probably just hit <back> and bounce)...
    Any of these issues could be contributing... But a lot of bounce issues depend on the search terms used to find the site (often sites rank for irrelevant terms so visitors will arrive expecting something else and bounce when they don't get it).
    Thus without referencing the bounce search terms it's very hard to say!
    "The quality of the visitor is more important than the volume..." (Egol 22nd Feb 2008)
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