I have a few clients who have some pretty extensive blogs (150+ blog posts) - all of which are pretty short articles that don't do much for SEO purposes. I'm trying to figure out what to do with these posts, and here's what I'm thinking.
First - Identify what posts are ranking already (position 1-50) and make them better.
Second - Identify what posts are similar to them and fix the internal linking structure.
After that, I'm not sure what to do. Should I canonicalize posts that don't serve any purpose? noindex them? I'm just not sure if they'll hurt because they'll still relate but not have any use to readers. They don't want to delete any of their posts, and I cant optimize all 150 because they'll just have duplicate content issues.
Thoughts? Anything is appreciated!