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    Apostrophes impact on SEO?


    I have a question about the use of Apostrohes in the text of your site for a keyword you are trying to target. Most of the info I have found says in most cases it does not matter, but it depends. Most of the info about this issue I have found is a few years old.

    I am leaning towards not using it at all to make it easier for everyone writing for the website to always do it the same way.

    Here is an example: Lawyer’s Lawyers' Lawyers

    Does it matter if I use the apostrophe?

    is there anything wrong with never using an apostrophe?
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  3. Dinosaur
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    Technically correct english is what google are looking for as a indicator of quality, This is why when you employee content writers who's english is not their first language it often bombs. So if your after high scoring on the quality of your content then get the grammar police in to proof read your text so its punctuation is perfect and correct.
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