From #1 to nowhere in 1 day...

Hello,

I'm new to this board and I'm owning a new product that I'm selling in stores and on my website. I always do alot of research prior to hiring anybody and also prior to working on anything for my business. As a result I came to the conclusion that I learn as much about SEO myself and work at improving the search ranking of my site. Reason being is that I simply didn't trust many SEO companies that work for the budget that I could afford - I didn't want to risk "shady" practices to hurt my rankings for the long term.

That said, I optimized the keywords on my site, I worked on good backlinks, I upadated content on my site, etc. etc. I noticed that my rankings were improving. I was about #8-#14 on Google for some specific keywords and yahoo and bing.com had me as #1 for one good one.

Next thing I notice that I went from #1 for a two word search on bing.com to being nowhere. How can that be? I didn't pay for backlinks, I didn't try to cheat my rankings, etc. Yet from one day to the next I go from #1 to nowhere. I stopped searching after the 10th page.

How can I find out what happened? Did somebody "attack" my site to hurt my search engine rankings? Currently I'm still #1 in Yahoo for that two keyword search but I only wonder what happens next since I went from #1 on bing.com to nowhere?

Any insight would be a very much appreciated.


THANK YOU.