Posted something in the main Google thread last week, but I'm going to try my luck in the local thread as well. This isn't a duplicate post, I'll be asking a couple of other questions.
Here is my situation: I'm working for a website company, where I've had to take over much of the SEO in a very short period of time. I've done some non-local SEO before, but still very much a newbie at this.
Here are my questions, any help you can offer would be a lifesaver.
1.) Page Titles: I got a lot of recommendations on this, and a lot of conflicting opinions. Say I have a website for a veterinary hospital, who wants to target 2-3 cities. This client offers multiple services, and we'll be optimizing for those mostly on a page-by-page basis.
Say we are on the "Pet Dental Care" page, here is what I've been looking at for a page title:
Springfield CA Pet Dental Care | Springfield Animal Hospital
On another page (Surgery), I could do something like:
Veterinary Surgery - Springfield Animal Hospital | Jonestown CA Animal Clinic
I got advise not to use pipes, and also to use pipes, so I'm pretty lost. My other issue is that say I want to optimize for (veterinarians / veterinary hospital / animal clinic) in different locations that the client does business, do I sprinkle those across page titles?
2.) All of our websites have well written content, and plenty of landing pages. Is there a general rule for how many locations I can reasonably optimize for if I have about 20 pages of content? These pages will be things such as a page talking about dental services that a client provides. Another page might be pet boarding or dermatology. I know that it isn't realistic to beat out a well made website dedicated to pet boarding, but I am just looking for people's thoughts here.
Sorry for the long post, I'm completely buried here and could use a hand.