When doing SEO for Phyisicans, I find, as many people do, that there is no great keyword data because of the niche nature of the business.
What is the best approach for working in this situation? I can use, for example for a dermatologist who wants to rank her "Botox" page:
botox dermatologist islip ny
islip ny botox dermatiologist
botox doctor islip ny
islip ny botox doctor.
The best advice I've seen is to:
1) take the example keywords above and try to get a feel for the best keyword (popularity vs competition/AdWords Tools) and then use that one in the <title> tag and <h1>.
2) spread the other ones through out the text in a human-readable format.
3) track all four of the keywords to confirm/update the data.
4) Rinse and repeat for other specific procedure pages (facial peel doctor islip ny, etc)
What do others do in this situation?