A better philosophy: A WEBPAGE IS WHAT IT IS UNTIL YOU MAKE IT SOMETHING ELSE!
Onpage stuff... target for exact matches
Offpage stuff... target for broad matches and
Watch Analytics for your niche topics to develop phrase matches
- single word link to a botox page
- single word link to the about us page page
- get links for city specific resources
- get links for state (or national) specific resources
This mix and match approach while difficult to formulate a preplan for any specific phrase affords you to develop lesser competitive phrases quickly. Obviously, if you see in Analytics that someone typed in botox doctors in ny city islip
and you search and see you are #9, 1 exact match link develop now will drive you to #1 and as value added you'll get new phrases botox doctor near nyc, islip islip botox dermatology ny state
... eventually you'll see alternative phrase patterns to develop like dermatology doc
or doc for botox
which affords your to develop the overall philosophy:
A WEBPAGE IS WHAT IT IS UNTIL YOU MAKE IT SOMETHING ELSE!
or if you are getting lots of traffic on DOC
and very few for dermatologist - why is dermatologist targeted on the page or in any links?