#1
  1. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Jul 2011
    Posts
    6
    Rep Power
    0

    Different rankings when using zip code vs city name?


    Hi guys,

    Using zipcode I rank 1 in google places which is great, but I noticed I rank 3 (with the same top people) when searching "in [city name] instead of in [zip code]".

    Any particular reason why it would do this? Google Maps shows the marker in the same location for either one. thanks!
  2. #2
  3. Dancin with the devil
    SEO Chat Hero (2000 - 2499 posts)

    Join Date
    Mar 2007
    Location
    USA
    Posts
    2,301
    Rep Power
    515
    More reviews? More citations? Better overall organic rankings? Better optimized local page?

    Typically, proximity to city center wins many battles. All things being equal, as you noted, I would investigate the citations, work on some reviews and see where you can tidy up your local page. Just don't stuff keywords into your title ;-)

    Also, your search query is different. If the keywords match better with your competitors pages than yours, of course they will win. I don't run enough zip code queries to provide more feedback. Are your analytics showing that many people are reaching your site via zip code searches? If so, maybe consider using the zip code on your site (footer) if you have not done so.

    Comments on this post

    • distinctseo agrees
    Last edited by Lb1878; Jul 5th, 2011 at 09:04 AM.
    "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." Chinese Proverb
  4. #3
  5. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Jul 2011
    Posts
    6
    Rep Power
    0
    thanks! I guess I'll just try and optimize
  6. #4
  7. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Jun 2011
    Location
    Saratoga, CA
    Posts
    82
    Rep Power
    6
    Are you results you are looking at the old 7 pack or the new blended results?
  8. #5
  9. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Jul 2011
    Posts
    6
    Rep Power
    0
    Originally Posted by Kathy Long
    Are you results you are looking at the old 7 pack or the new blended results?
    Old 7 pack? I'm assuming they would be the new results.
  10. #6
  11. Dancin with the devil
    SEO Chat Hero (2000 - 2499 posts)

    Join Date
    Mar 2007
    Location
    USA
    Posts
    2,301
    Rep Power
    515
    Originally Posted by bascotie
    Old 7 pack? I'm assuming they would be the new results.
    I'm pretty sure she is asking you if the results are showing up in the older format (7 pack) vs the newer format?
  12. #7
  13. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Jun 2011
    Location
    Saratoga, CA
    Posts
    82
    Rep Power
    6
    Originally Posted by Lb1878
    I'm pretty sure she is asking you if the results are showing up in the older format (7 pack) vs the newer format?
    That's right. The newer format is called "Blended." It relies on SEO on your site. The 7 pack is Place optimization, citations, reviews, that sort of thing.
  14. #8
  15. No Profile Picture
    Contributing User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Feb 2011
    Location
    Indianapolis Indiana
    Posts
    35
    Rep Power
    25
    A business's local ranking will be higher with a zip code that a city/state query because the zip code more finely tunes the location.

    The use of a city/state query will always favor those businesses close to a city's centroid area.

Similar Threads

  1. Replies: 33
    Last Post: Oct 12th, 2008, 07:28 PM
  2. Hotlinking code help emergancy
    By jjaall99 in forum Web Design, Coding and Programming
    Replies: 0
    Last Post: Jun 28th, 2006, 01:13 AM
  3. Stealing HTML Code - Advice?
    By rtheodorow in forum Google Optimization
    Replies: 18
    Last Post: Jun 14th, 2006, 01:25 PM
  4. What wrong with Google Rankings??????
    By googledon in forum Google Optimization
    Replies: 8
    Last Post: Mar 8th, 2006, 10:13 AM
  5. 17 Dec - Google rankings Issue
    By leedslad73 in forum Google Optimization
    Replies: 3
    Last Post: Feb 26th, 2005, 03:34 PM

IMN logo majestic logo threadwatch logo seochat tools logo