My wife is going to start a business doing tea parties for adults and children. We are in Bozeman MT. Competition for search rankings is low but when you search something like "tea parties, bozeman", you get nothing but the local Republican Tea Party.

My question is: Does it make sense to try to outrank the political tea party or just move on to something else? There is almost no competition for any of the related search words. This is a smallish town and half the businesses here don't even have websites. It shouldn't be to hard to beat out just about anyone. I already did it with window cleaning and I don't know what I'm doing. The other part of this is that no one is really searching for this stuff, so that's not good.

the local Tea Parties url is bozemanteaparty.com I was thinking it might be a good idea to just go with teapartybozeman.com or bozemanteaparty.net.

Thanks for any ideas on this.