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    Is Local SEO/ Marketing Effective for Business who do Online Transactions only?


    Hi everyone I'm a newbie here and also new to Local Marketing. I have a question regarding the Google Place Business Listing.
    My client told me the "local" aspect is not important since most of their customers do only transactions only or they really never see client's face to face. They do it remotely.

    The scenario is they offer and process application for home loans in Australia. My client said that he don't like to promote that the website office is located in Perth, as Perth is a small city compared with Sydney and Melbourne, and people from Sydney or Melbourne might not want to deal with a Perth based company.

    I don't know how to respond to this since he have a point. Do you have other ideas, aside from optimizing it locally or placing it on Google Place for Business but still rank well for Australia'n queries?
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