I have a question that I hope someone might be able to answer. I have spend hours coming up with unique content for city landing pages. Example: "City Keyword" I have been really successful in getting top ranked in google for City Specific searches. However, I have a competitor that is taking the same approach and but this competitor has copied and pasted the same content across all cities and only changing up the City. He is now top ranked and in some cities has a better ranking than we do.
Is this ok to do when taking the City specific landing page approach? The reason I'm asking this is I have a client who wants to take that approach, do i go with the unique content or do I copy and paste. In the example above they yield the same results.
Thanks in advance,