Linking without using optimal keywords

I have a situation where we have about 7,000 links going to our homepage for the keywords of our company or from a image with no alt text. This was all done before I worked for the company and now I am going to go back and try to optimize those links as much as possible. My question is that most of these sites are in the auto racing business so if I have one link from one of the other sites linking to us with our company name, but I have it actually linking to a internal page, is there any benefit to this? I am not sending them to a different site, just not the home page. Is this unethical? Secondly, is there a any benefit from this as I know it is not optimal with no keywords in the link?

Just wondering how I can use some of these other links that are targeting keywords that we don' really need to target that aggressively to something that will be more useful to us.

Thanks in advance!

Nothing unethical about deep linking. I would, however, suggest that rather than using the company name as anchor text for these you find a more suitably relevant keyword(s) for the inner page if possible.

By getting links to deep page you are providing additional "rankable" pages and in some instances double listings and sitelinks.

If you don't mind, could you keep us up-to-date on this? I'd be interested to see if Google can pick up on the optimization of existing links on a large scale.

Will do.



I will if possible. I am just concerned about the other websites that put up our link. I dont know how compliant they would be to have a link with anchor text that says "performance friction brakes" when we are not performance friction brakes and I am not sure how that will help from a "human" point of view. I guess I could use something like "performance friction brakes at hrpworld.com" or something.

Thoughts?

I agree that it's not always possible, and in such circumstances the link shouldn't be dismissed as having no value (not that I believe you are doing so; I mention that for the benefit of others that might read the thread).

I have many sections that are deep linked to from other sites with the title of my site as the anchor text. Often it's a case whereby the linking page is related to the topic, and the webmaster lists a number of sites also on said topic. It wouldn't make sense to use the topic subject as the anchor text since it would apply to all. By inference the link itself is an indication of relevance, and here the content of the page upon which the link resides would pass relevancy to the external site(s).

Each link should be looked at individually, and if there is some way of including keywords in the anchor text that would be agreeable to both yourself and the other webmaster (such as in your example above), then great. If not, no worries, it's still potentially going to help.

Nice information here. We noticed a similar instance with our links. We are just having an issue getting links that stick........ Thanks for the info none-the-less.

I see you plugging this CnR for the past few weeks so I'll have a look at it later. The concept is interesting.

According to my experience the DEEP link getting is very useful and important in web-marketing. When somebody find a web site with a search engine by a keyword the best if the user has arriving to your better page which is in relevancy with her / his searching. In every case the first 10 sec is the critical. If the user has arriving to your main page maybe the 10 sec will not enough and she or he leave your site.