Page 3 - How to build One-Way Links

Come'on rand... can't bring it up and not say it

besides, this is just a forum to discuss ideas anyway.. doesn't mean we're going to implement them.

Create a new type of Smiley that has url code written into it. Set up a free Smiley page and tell people to simpley right click and save to their personal Blog's.

I've posted these before, but they are still good ideas:

RSS News Feeds - Publish news feeds that can be picked up by other sites.

Advantages: You control the text for the most part.
Disadvantages: It's time consuming to write and publish. You also need to research how to generate/publish RSS feeds. Distribution of your news is not guaranteed.

Press releases or articles - Magazines, e-zines, blogs, portals, etc. might publish press releases or articles for your site/company.

Advantages: You control the text for the most part. Publication exposes your company/site to a large reach audience.
Disadvantages: It's time consuming to write and submit press releases. You also need to research the proper contacts for submittal.

Freebies - Give something away for free (shareware, freeware, demos, etc.). There are hundreds of websites dedicated to distributing free stuff that will list your freebie with a link to your site.

Advantages: If you have a product that can be adapted for this purpose, it generates tons of exposure.
Disadvantages: You have no control or tracking over potential clients who are evaluating your freebies.

Industry Organization Memberships - Joining non-profit industry organizations (especially if you volunteer for a leadership position) can lead to listings in their Membership or About pages.

Advantages: Gain credibility and a high quality link
Disadvantages: Not all non-profits offer opportunities for their members (or leadership) to list a profile/link. Signing on entails a commitment of time and responsibilities.

Directories - Perhaps this was too obvious?

Advantages: Usually free with some control over listing format.
Disadvantages: ???

Post links in Web Forums - Either in your signature or in the message itself when appropriate.

Advantages: You control the text completely. Posted messages can bring high quality direct traffic in their own right.
Disadvantages: You need to heed the forum's rules or suffer a backlash for spamming. Forum messages usually have very little PR value.

Find Automated Reciprocal Link Checkers

lots of these are all run by robots because the webmasters are to LAZY to manage their reciprocal links. anyway you can take advantage of this by entering in YOUR link info, but putting a different link as the reciprocal link.

(just run a link check on who links to their site, and use that url for the 'reciprocal url' ...)

even though most of the automated software won't let you submit a reciprocal URL that's different from your URL, many of them still WILL let you... find out which ones do, and exploit them.

Ask your suppliers to link to your site as to a satisfied user of their product or service.

Or, more usefully, create a site whose content and quality is a "must-have" for university professors - they'll include a link in their online course notes... I've found this very useful.

That is what we are building.

The problem recently is that more and more professors are using course management systems such as BlackBoard or WebCT or eCollege. With those you can get a big ton of links but these systems are behind passwords and are script driven so your links are not found by google.

Another problem is that adsense gets fowled up when my page opens within their system and shows ads for educational software. I have been experimenting with the "framed page" option for adsense and it is working a bit better.

IMO, links from .edu sites are easier to get now then ever with more profs putting materials online but most of those links don't count.

Do you get traffic from them?

Yes, lots of traffic from them. They turn on and off. Link from school A delivers hundreds of visits over a few days then the traffic shuts off. Then a link from school B pours in hundreds of visitors then shuts off. Professors making assignments and students doing them on a schedule. I have a few hundred of these .edu links going on and off across the academic year. I estimate that there are at least double that number of links but most of them are in course managment systems - I see them in referrals but not in the backlinks. The backlinks that I can see are sweet... lots of PR7s and PR6s, a couple of links from NASA and lots from .us domains which are K-12 websites.

I'd say they count then. ;)

I'd rather have more traffic than more baclinks.

This is a very valuable under-used tactic. Nice call.


-LM

::: What Matt Cutts Says About Triangular Linking Schemes :::

Just a word to the wise about ...



Below is what Matt Cutts had to say about triangular links.



Your Friends,

Sharon and Roy Montero