My background is among other things in marketing. Creating link bait for the purpose of link bait to a significant extent is a marketing exercise and needs to be approached in a considered and planned fashion.
To start it is a six stage process.
1) Set objectives.
2) Gather information
3) Analyze the information
4) Plan you action
5) Implement the action
6) Review the whole process…. Go back to stage 1
The first three parts are where most people appear to neglect. People just jump straight to step 4. This is much more likely to result in wasted effort which gains minimal results. To plan the action without clearly identifying your target market. Without focusing the bait on the appropriate ‘fish’. Without researching the market and researching the alternatives available to a webmaster. Without considering the ROI and the opportunity cost is to set off on a road without knowing the directions to take. The chance of arriving at the destination are very low. In other words a very poor gamble.
Successful link bait needs to fulfill a need or want of another user. You need to give a webmaster a reason for them giving you some of their traffic….. This becomes increasingly difficult as the web grows in pages. The offerings for a webmaster to choose from increase all the time.
The bait needs to be well thought out. The bait needs to be well researched. The bait needs to fulfill a gap in the market to attract high value links.
My advice is to treat the creation of link bait as a significant project. Something that can take months or even years to bring to fruition. Something you are proud to have created. Something that other people are impressed with. If you achieve this you will get webmasters to share their traffic with you. They will feel lucky to have found your site. You are now doing them a favor. The links now are likely to include quality. These links are more likely to withstand the test of time.
Writing a average article on something does not do this. Creating a list of something does not do this. Writing reviews that no one is interested in does not do this. These things do not add to the web. They just clutter it up with low quality content….
Thus the starting point……
Best of luck….
(This post was inspired after reading this one http://forums.seochat.com/seo-help-general-chat-16/writing-game-reviews-230498.html)