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Anchor text not important????
In another thread JVRudnick referenced this article: http://searchengineland.com/5-things-googles-latest-patent-tells-me-about-links-45797
There's a lot in there that we could discuss. But I thought I would ask your opinions on this line:
Quote:
In claim 17, where I read “the topical cluster with which the source document is associated, or the degree to which a topical cluster associated with the source document matches a topical cluster associated with a link”, I interpret this to mean keyword based anchor text does not have to be present for Google to do its thing, nor does the presence of keywords within the anchor mean the link is more valuable.
Is that how you guys interpret this? That anchor text is not important?
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Anchor text is very important, however that's not the only value from a link. A "URL" link still passes juice or authority to your website which in turn can help you rank for your keywords.
So anchor text may not be "everything" to a top ranking but i don't plan on eliminating my keywords from my new links any time soon.
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Anchor text is important because search engines use it for their algorithms to determine their rankings.Search engines are constantly monitoring the anchor text of your site. Whenever you get a link from another site, search engines, please note that the link anchor text. Each word or phrase appears in the anchor text, your chances to improve and increase the ranking for that keyword or phrase.
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If you are ever wondering about the effectiveness of your anchor text, change the nav links on your site! Even something as small as this it can make a big difference. I know you were talking about outbound links, and I did see the article on SE Land, but I also heard Matt Cutts talking about how inaccurate going through patents from '04 can be too. Plus, just because it's in the patent, doesn't mean they employ any particular part of it currently.
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Anchor Tag with ALT or Title
Quote:
Originally Posted by Nickfb76
Anchor text is very important, however that's not the only value from a link. A "URL" link still passes juice or authority to your website which in turn can help you rank for your keywords.
So anchor text may not be "everything" to a top ranking but i don't plan on eliminating my keywords from my new links any time soon.
I am agree with you. I am working on eCommerce website. I have created Anchor Tag with following format.
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In my experience, anchor text is very important. You simply cannot rank high for a decent search term with targeting the term with anchor text. It's not everything, but I would say that it would be very difficult to rank high for a popular search term without using them.
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I forget where (sigh, one of the things being older gives, eh!) but I did read a very interesting piece on anchor text...and the example used was "click here"
We've all used that, and generally it is overused too, IMHO.
But the #1 serp for that keyword is still Adobe, aimed at their Reader page....ie on a client site, when they want me to offer up an Adobe Acrobat .pdf for their customers, I always add - and still do too - a "Click here to go and get Adobe Acrobat Reader..." under the icon or text link to that client .pdf.
Looks like millions of us do...and yup, when you actually "go" to that Adobe page, the term "click here" aint even on it, eh...
Speaks to me then that anchor text POINTING at an URL does not NEED to be included ON that URL...
Hmm...been pondering that I think now for a couple of years, eh....
I'm too lazy today, but a google search just might reveal who wrote that great piece on anchor text....hope someone does look for same....
Jim
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Quote:
Originally Posted by JVRudnick
I forget where (sigh, one of the things being older gives, eh!) but I did read a very interesting piece on anchor text...and the example used was "click here"
We've all used that, and generally it is overused too, IMHO.
But the #1 serp for that keyword is still Adobe, aimed at their Reader page....ie on a client site, when they want me to offer up an Adobe Acrobat .pdf for their customers, I always add - and still do too - a "Click here to go and get Adobe Acrobat Reader..." under the icon or text link to that client .pdf.
Looks like millions of us do...and yup, when you actually "go" to that Adobe page, the term "click here" aint even on it, eh...
Speaks to me then that anchor text POINTING at an URL does not NEED to be included ON that URL...
Hmm...been pondering that I think now for a couple of years, eh....
I'm too lazy today, but a google search just might reveal who wrote that great piece on anchor text....hope someone does look for same....
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well...
The way I see it is anchor text is important as long as it's unique. Overused, ground to dust anchors share the same fate as "click here" or "read more".
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Would agree with comments on this thread, anchor text is extremely important.
In essence the anchor text provides search engines with important information related to the content of the page that you're linking to, therefore from a Serps point of view, the anchor text offers a simple way for search engines to place the context of your website in the relevant position.
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Quote:
Originally Posted by Dr.Marie
Is that how you guys interpret this? That anchor text is not important?
Most definitely not.
The anchor text remains important. What is meant is that the relevance of the anchor text can be determined by examining the context in which it is placed.
A link which is placed in proximity to other related text is likely to hit harder for its anchor text than one with irrelevant surrounding text.
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