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    Site Wide Backlinks From 3rd Party Website


    Just looking at a clients backlinks and I noticed a large volume (400+) from one single website.

    On closer inspection the links are in the right panel/bar of the website (homepage and 400+ internal pages), all are dofollow links and the same keyword rich anchor text e,g, new + product + deals

    What is the best solution to ease the negative impact of these links as it seems the particular anchor text is hurting rank for that exact term.

    My first thoughts were to ask the the 3rd party website to keep the homepage link with keyword rich anchor and then ask them to change the anchor text of the 400+ links on internal pages to the company/brand name.

    Does anyone have an opinion or experience of this and would we need to go one step further and ask that all the 400+ backlinks on their internal pages are changed to nofollow ?

    Thanks in advance .....
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    First, identify your current rankings for the keywords related to the anchor texts in question. Take note too of your current organic traffic.

    Next, decide if the third-party website is relevant to the nature of your website? If it's not, have all the links removed (coordinate with the webmaster or disavow).

    But if the website is relevant, ask that all links be nofollowed except for a few on the most important parts of the site and where it would seem natural (ex. I would prefer a nofollow link in the body of an article as opposed to one on a right sidebar seeming like an ad). If the webmaster does not cooperate, disavow.

    Monitor effect on rankings and traffic (give it around 2 weeks).
    (1) If there is progress, you did right. Hopefully lesson learned.
    (2) If there is no progress, try nofollowing all the links instead (if the webmaster does not cooperate, disavow); then monitor again. If there is still no progress, forget it and focus on other more important things.
    (3) If there is decline instead of progress, it means you were actually good from the start and hence you should have not touched the links. Revert then focus on other more important things.

    Make sure you have no other activities that can greatly influence the stats during your monitoring period. You don't want to come to the conclusion that it worked when it was actually caused by something else.

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