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    cls
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    Please explain different links?


    Ok i've been reading the forums for 5 days now but i get pretty confused about the different kind of links.

    Can some one please explain to me what they are (mean).

    backlinks
    reprical links
    sitewide links
    triangle links

    and what would be a good trustfull way to check links to your site?
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    Comments on this post

    • Cygnus agrees : Good answer.
    • agrees : Have some of my hot sweet rep baby
    Last edited by scottfish; Nov 18th, 2005 at 05:01 PM.
    - Scott Fish, Director of SEO | SEO Blog | Tweet | Linkedin
    Doing SEO for Fortune 500 companies for the last 8 years.
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    Scott,

    Great answer! I couldn't give rep, but it deserves it.

    Of course, my limited experience with triangle links are they are tough to get. Last week, I made about 400 requests for triangle links (from good quality sites I spent 3 weeks checking out first)... total responses (of yes or no): 1. Total yes responses: 0.

    Not sure how to get them easily.
    SEO Tips

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    cls
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    Thank a lot scottfish, totally clear
    Last edited by Jasontnyc; Sep 1st, 2005 at 07:33 AM. Reason: removed quote
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    ::: The Truth About Triangular Linking Schemes & PageRank :::

    Originally Posted by scottfish
    Triangle links
    These are 3-way links.
    Site A Links to Site B
    Site B Links to Site C
    Site C links to Site A
    The reason that these are some of the best type of links is because they are ONE WAY Links! This is important to SEs because it shows that people did not just trade links or use "recip links".
    A word of caution to those of you who are new to SEO in general and new to link optimization in specific.

    Involving your page(s) in linking schemes such as the one explained above is not what the search engines deem important and buying into this myth must be done so at your own risk.

    Originally Posted by scottfish
    Linking Strategy is different for many people, some base it on Page Rank (PR), which is google's measurement of relevance and a whole bunch of other factors.
    For you newbies, we just want to point out that PageRank (spelled PageRank and not Page Rank) is NOT Google's measurement of relevance. In fact, PageRank has NOTHING to do with relevancy.

    A quick definition of PageRank follows.

    While PageRank is important, it isn't that important.

    In fact, for those who really understand what PageRank is and what it isn't, it really doesn't matter much.

    We'll explain why PageRank doesn't matter all that much.

    Because ...

    PageRank has "NOTHING" to do with a QUERY or with relevancy, NOTHING.

    If you learned or think otherwise, then you need to read the following papers.


    ::: PageRank Is Designed To Rank Pages In The Absence Of Any Queries :::


    2. PageRank

    PageRank is the connectivity-based page quality measure suggested by Brin and Page [BP98]. It is a static measure; it is designed to rank pages in the absence of any queries. That is, PageRank computes the "global worth" of each page. Intuitively, the PageRank measure of a page is similar to its in-degree, which is a possible measure of the importance of a page. The PageRank of a page is high if many pages with a high PageRank contain links to it, and a page containing few outgoing links contributes more weight to the pages it links to than a page containing many outgoing links.

    Source: http://www10.org/cdrom/papers/208/

    4.5.1 The Ranking System

    Finally, the IR score is combined with PageRank to give a final rank to the document.

    Source: http://www-db.stanford.edu/~backrub/google.html

    Please pay particular attention to the fact that PageRank is combined to the IR score as the very LAST step in the ranking process.

    The IR score consists of position, font, and capitalization information. Additionally, Google factors in hits from anchor text.

    The document goes on to say:

    Combining all of this information into a rank is difficult. We designed our ranking function so that no particular factor can have too much influence.

    First, consider the simplest case -- a single word query. In order to rank a document with a single word query, Google looks at that document's hit list for that word.

    Google considers each hit to be one of several different types (title, anchor, URL, plain text large font, plain text small font,...), each of which has its own type-weight.

    The type-weights make up a vector indexed by type. Google counts the number of hits of each type in the hit list. Then every count is converted into a count-weight.

    Count-weights increase linearly with counts at first but quickly taper off so that more than a certain count will not help. We take the dot product of the vector of count-weights with the vector of type-weights to compute an IR score for the document.

    Finally, the IR score is combined with PageRank to give a final rank to the document.
    Make sure that you really understand that last sentence, because that explains why people ask this very common question, "Why does that PR4 page outrank that PR7 page?


    Originally Posted by scottfish
    Triangular linking is probably the most powerful because it gives Natural 1-way links to a site.
    Just for the record, did we mention that the power some folks give to the linking scheme of triangular linking is a myth and must be done so at your own risk?

    Building your link strategy on this type of foundation is both unwise and extremely risky if you are after long term success. Of course, if you only care about short term success and short lived rankings and if penalties and/or banishments don't concern you then by all means build your foundation upon the shaky ground of triangular (or multi) linking scheme(s). But if you are concerned about those things then build your page's linking architecture upon the rock solid foundation of linking to only quality pages found on quality sites who don't engage in linking schemes. The same criteria applies when you acquire links back to your homepage and your intra-domain pages.

    Just adding our 2 for the newbies.

    Your Friends,

    Sharon and Roy Montero
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    ::: The Various "Types Of Linking" That Occurs On The Web :::

    Originally Posted by cls
    Ok i've been reading the forums for 5 days now but i get pretty confused about the different kind of links.

    Can some one please explain to me what they are (mean).

    backlinks
    reprical links
    sitewide links
    triangle links
    Below are our definitions for certain link related SEO terms. (Please keep in mind that when you read forum posts or articles by various SEOs that they may not have the same definitions that we do, so if you are unsure of their definitions, we strongly advise you to ask for clarification. Without clarification, many misunderstandings or misconceptions can easily occur.)

    ::: Link Related SEO Terminology - Defined By Sharon and Roy Montero :::

    CROSSLINKING = Linking TO and FROM pages of DIFFERENT domains, (i.e., 3 or more domains) whereby a "closed loop" of links is not considered a best practice. Usually the domains involved are owned by the same person(s) but this is not always the case as a group of friends/colleagues may scheme to all link to one another BEFORE their domains have been firmly established on their own. This is a common linking scheme among spammers and also among "some" of those who promote the concept of mini sites.

    ::: What is a CLOSED LOOP of Links? ::: To illustrate and define a what a closed loop of links is for you we'll use the following scenario. You buy a dozen domains (and whether you host them all with the same hosting service or with 12 different hosting services or whether they all have separate IP addresses is not an issue) and you place 11 links (1 to each of the other domain's homepages) on the homepage of each of your domains. This is a closed loop of links. Now, the minute that these domains start receiving inbound links (AKA backward links) from other pages on unique domains "we" can consider the closed loop of links no longer closed, right? Well, it really doesn't matter what "we" consider no longer a closed loop of links, because it only really matters what the search engines consider, right? Therefore, we have come to the conclusion that you should not crosslink your domains until they have ALL been firmly established as stand alone domains within the Web maps (AKA Web graphs) of the various search engines. A good rule of thumb is to wait until each domain has established a decent amount of value, (e.g., a PageRank5 or PageRank6 or higher) before you crosslink them and even then you must be careful to not be overly aggressive in your linking. This type of linking scheme (building a closed loop of links) can be detected by the search engines and it does not comply with their guidelines for best practices. Google refers to this type of linking scheme as artificially inflating your PageRank. Do the search engines "throw the baby out with the bath water" when it involves certain SEO techniques that are also just good Web design techniques? The answer is, yes, unfortunately they do. The problem with spammers is just too large a situation not to in many situations. That is why we like to provide the type of SEO advice and strategies that we do, so that you will not ever have to worry about being penalized or banned or suddenly losing your high rankings when the search engines finally implement the types of technology to combat some bad practices that were not available at an earlier time.

    INTERLINKING = Linking TO and FROM pages within the SAME domain whereby a "closed loop" of links is not considered SPAM. Intra-domain linking is another way that we can define this term.

    RECIPROCAL LINK (AKA LINK EXCHANGE, LINK TRADE, LINK SWAP) = A link TO any page on domain2.com and a link FROM any page on domain2.com to any page on domain1.com. In other words, 2 DIFFERENT domains that contain links to each other.

    ONE-WAY LINK = A link FROM any page on domain2.com TO any page on domain1.com. The second a link is placed on any page on domain1.com TO domain2.com will negate the status of the one-way link to a reciprocal link.

    INBOUND LINK (AKA BACKWARD LINK, BACKLINK, INCOMING LINK) = A link FROM any page on domain2.com TO any page on domain1.com.

    OUTBOUND LINK (AKA FORWARD LINK, OUTGOING LINK) = A link FROM any page on domain1.com TO any page on domain2.com. PLEASE NOTE: A link from any page on domain1.com TO any page on domain1.com is also a FORWARD LINK but it is not an OUTBOUND LINK or an OUTGOING LINK.

    INTRA-DOMAIN LINK (AKA INTERNAL LINK, INTERIOR LINK) = A link between any two pages located on the SAME domain.

    EXTRA-DOMAIN LINK (AKA EXTERNAL LINK, EXTERIOR LINK) = A link between any two pages located on DIFFERENT domains.

    BACKWARD LINK (AKA BACKLINK) = A link FROM a page indexed by the search engine that passes link reputation and/or PageRank and/or link popularity and/or any other type of link analysis POINTS. These two pages can be located on the SAME domain or on DIFFERENT domains and the link between these two pages that originates FROM a page is referred to as a BACKWARD LINK. A BACKWARD LINK is in relationship to the page it points TO.

    FORWARD LINK = A link ON a page indexed by the search engine that passes link reputation and/or PageRank and/or link popularity and/or any other type of link analysis POINTS. These two pages can be located on the SAME domain or on DIFFERENT domains and the link between these two pages that originates FROM a page is referred to as a BACKWARD LINK. A FORWARD LINK is in relationship to the page it is ON.

    LINK REPUTATION (AKA ANCHOR TEXT, LINK TEXT, ANCHOR ELEMENT TEXT, ALT ATTRIBUTE TEXT) = The ranking points passed for the words located within an anchor element or within the alt attribute of a page indexed by the search engine. PLEASE NOTE: Not all ANCHOR TEXT, LINK TEXT or ANCHOR ELEMENT TEXT will pass link reputation points. Therefore, while link reputation is often also known as and referred to as ANCHOR TEXT, LINK TEXT or ANCHOR ELEMENT TEXT, you would need to do some in-depth analysis to know if link reputation points are actually being passed. Link reputation points are counted toward a page's relevancy score.

    LINK POPULARITY = The ranking points given for the total amount of links FROM pages indexed by the search engine on other domains as well as the same domain TO a specific page regardless of what the anchor text or the alt attribute text is. Link popularity points are not counted toward a page's relevancy score.

    LINK ANALYSIS = The process of analyzing links. It is the total amount of ranking points given for a link FROM a page to another page. The points calculated and accessed will include link reputation and/or link popularity and/or PageRank and may also include analyzing the words that surround the link as well as other aspects of the page such as its title element and heading elements to name just a few of the possible factors that make up what is referred to as LINK ANALYSIS.

    LINK ARCHITECTURE = The way in which a domain's linking structure is set up. Are all of the 1,000 documents (AKA Web pages) located in the root directory or are they located in various subdomains or subdirectories with a clear hierarchy? Which structure is better? Does it matter? How are the links to and from other pages structured and written? Are they text links, image links, JavaScript links or maybe Flash links? All of these questions make up and define what is known as the LINK ARCHITECTURE of a domain. Google's guidelines < http://www.google.com/webmasters/guidelines.html > say to ... "Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Offer a site map for your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages."

    LINK FARM = We'll provide 2 definitions here. The first one involves a "network of sites" that are all involved in the linking scheme to increase each other's pages and/or homepages within the search engines by including a page or set of pages on their respective domains that include a list of links to all of the other site's page(s) involved in the network of sites. The second one involves what has been commonly known as a domain's "links page(s)" whereby there is no regard for the quality of the design and/or structure of the page(s) AND whereby there is no regard for the quality and the relevance of the pages linked to and/or exchanged links with. In other words, a free-for-all exchange of links with little or no regard for link to and from related or relevant on-topic pages from on-topic Websites.

    LINK SPAM = Links designed not to be found or followed by a human visitor. It's only purpose and design is to be invisible to the human visitor but yet quite visible to be found and followed by the robotic visitor (AKA search engine spiders) for increasing the page's (or the pages the links point to) search engine rankings.

    SITE WIDE LINK = A link found on every page of a domain that points to the same page with the same anchor text. These types of links are usually found with the main navigation menu of a domain and/or the footer area and usually contain links that point to intra-domain pages but they are not restricted to pointing only to intra-domain pages as they can also point to extra-domain pages, whether on just one other domain or several other domains.

    TRIANGULAR LINK (AKA 3-WAY LINK, MULTI-WAY LINK) = A set of 3 links set up in a certain way that "attempts" to fool the search engines into "thinking" that such a linking scheme is actually producing a one-way link for 3 separate pages. A common example of a triangular link is to have Page-A link to Page-C, then have Page-C link to Page-B and finally have Page-B link to Page-A. The false believe (myth) is that since the search engines aren't technologically savvy enough to detect such links that this linking scheme is now producing a one-way link instead of a reciprocal link. The false belief by those that get involved with these types of linking schemes is that a one-way link is better than a reciprocal link and/or that a reciprocal link is worth less or worthless.

    PageRank = The total point value passed to any page from a link(s) any other page(s) that is passing PageRank. The link(s) can be located on the SAME domain or on DIFFERENT domains. Obviously, not all pages pass PageRank points through their links. A few reasons why a page would not pass PageRank points are ... 1) The page is banned. 2) The page is penalized. 3) The page is not indexed. 4) The page has not yet been updated/calculated.
    Your Friends,

    Sharon and Roy Montero
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    WoW Sharon and Roy!

    Your like the Batman & Robin of the SEO world

    Question for you. Would you agree that 3 way linking could somewhere down the line have more negative implications than plain old receptacle linking?

    Obviously its depends on who's linking to who etc etc - but you seem pretty down on the idea.
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    Originally Posted by marcO
    WoW Sharon and Roy!

    Your like the Batman & Robin of the SEO world
    Thank you for the compliment MarcO, we appreciate it.

    Originally Posted by marcO
    Would you agree that 3 way linking could somewhere down the line have more negative implications than plain old receptacle linking?
    Yes, we absolutely agree that 3-way linking is a bad practice and therefore, frowned upon by the search engines and that reciprocal linking is considered a best practice and therefore, won't ever be frowned upon by the search engines.

    Your Friends,

    Sharon and Roy Montero

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