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    Link building for shopping precinct site/directory


    Hi all,

    I'm very new to link building and just wanted to get some thoughts on a link building campaign we will be starting soon for a 'shopping precinct' site. Its a shopping area with high fashion stores, restaurants, cafes etc.
    The main bulk of the sites content are directory pages, one for each store as well as events and blog sections. Its a very 'fashion' oriented site and most of the events and news articles are related to this.

    The initial plan is to ensure they are listed in all the primary directories (Yell etc), develop the Google Places Page (and G+) and perhaps look into what influencers we can reach out to. We also have a list of competitor backlinks which we have yet to analyse.

    I wondered if anyone here has experience in a campaign like this and any suggestions about how you might approach it would be most welcome!

    Thanks in advance.
    Last edited by dmxyorkshire; Sep 15th, 2016 at 08:56 AM.
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    Anyone? :-)
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    If you're a shopping precinct the common sense thing would be to reach out to the companies that are within your precint. They will all have an interest in getting more traffic to their shops. With this being an avenue for them to possibly do it. If they're small companies, doing a post on your site will also be just another thing to get them posting without looking spammy.
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    Good call Thomas, we have discussed this and some are happy to oblige while the larger brands (unsurprisingly) won't consider it.

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