I ve read on SEO 101 sticky thread about buffer words. Could someone explain this further to me?
Does this work with everything? On the 101 its just reffering to inbound links. Not about on page optimisation.
But I just noticed that after changing my page title from "Company Name Keyword" to "Keyword", my page is ranking lower now in google (higher in msn).
So I am thinking that its either because of the buffer keyword, or because google gives more importance to your page if the page / page title has matured.