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    Question Anchor Text in Backlinks

    Which is the best way to have a Backlink?

    Should I make the Keyword as an Anchor text for a Backlinks, or should I make the website or the brand name as a backlinks
    The name of the company is (31west) they are the call center service in the US.

    so should the Anchor Text for the Backlinks be

    Keyword :- [call center services] linked to the wibsite or page


    Brand name:- [(31west)] linked to the Page


    website:- [(31west.com)] linked to the home page
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    You should create an Anchor Text that is related to the keywords you would like to rank for.
    If you have multiple pages with different content, you should link back to those pages with relevant queries.
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    Google loves brand recognition these days. So I would suggest to go for anchor text like "31 West" if you are getting a link from other website.
    And you can use the keywords (for which you want to rank) as anchor text on other pages of your website and link them to your main page.
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    Follow the link in my signature. Pay attention to the link section.

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