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  #1  
Old January 18th, 2006, 03:56 PM
tcb88 tcb88 is offline
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Writing Content using relevant Words

I'm writing content for a site and would like some advice how to incorporate keywords and relevant words into the content.

I'm using a SEO tool that recommends related words and phrases to keywords that I enter. I'm using the keywords in the title, headers, metatags and throughout the content. My thinking is to include some of the related and relevant words and phrases throughout the content.

For instance, a keyword such as portable camping cooking equipment brings me some related words such as "outdoor furniture", "air matresses" and other not so closely connected words. Should I take some of these related words and put them into my content and then use them to attract (for linking to) other sites that focus on these specifically on these products??

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Old January 18th, 2006, 05:02 PM
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Sure. What's more is related terms help your site in the SERPs...
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Old January 18th, 2006, 05:29 PM
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Is there a number that measures degree of relatedness?

Quote:
Originally Posted by rmccarley
Sure. What's more is related terms help your site in the SERPs...


Thanks for the advice.

My list of related words and phrases is about 100 deep. Is there some way to decide which ones to use in the content?

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Old January 25th, 2006, 11:35 AM
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Use the keyword suggestion tool in adwords. Type in your base keyword and it will return synonyms. This will give you a list of what Google thinks are related.
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Old January 25th, 2006, 03:06 PM
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Quote:
Originally Posted by tcb88
My list of related words and phrases is about 100 deep. Is there some way to decide which ones to use in the content?

Use Overture's Keyword Selector Tool to see which of those phrases are more often searched
http://inventory.overture.com/d/searchinventory/suggestion/

And if you plan to put contextual ads on your site maybe you should check out the list of top paying keywords
http://www.toppayingkeywords.be

Last edited by zutra : January 25th, 2006 at 03:14 PM.

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Old January 25th, 2006, 03:42 PM
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A lot of the above is CRAP!! Write your content around the keywords you have identified as being relevant to that page. Once indexed and placed in the SERPs, decide where you go from there. Just to focus on a keyphrase without looking to content that is attractive to your audience is foolhardy at best.

Write content that means something and is relevant to your target audience. You can then adjust to fine tune keyword/keyphrase usage. Your end goal must be to generate relative traffic with conversions.

Go slow and ensure that whatever you do is towards satisfying that goal.
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Old January 27th, 2006, 12:06 AM
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Quote:
Originally Posted by SEO_AM
A lot of the above is CRAP!! Write your content around the keywords you have identified as being relevant to that page. Once indexed and placed in the SERPs, decide where you go from there. Just to focus on a keyphrase without looking to content that is attractive to your audience is foolhardy at best.

Write content that means something and is relevant to your target audience. You can then adjust to fine tune keyword/keyphrase usage. Your end goal must be to generate relative traffic with conversions.

Go slow and ensure that whatever you do is towards satisfying that goal.


I agree, and would like to add that I usually leave the keyword tag out until such time visitors find my new page on their own. By me not pre-pending keywords which I *think* they will use, I am giving the page a chance to free-rank which I find is far better than prediction as a tool as I find visitors don't always find my page via words which I predicted.

In addition, most engines give the most weight to the first two keywords (read: TWO words - not two phrases, two WORDS). The third word has a little weight while the fourth is a spare tire and every keyword after that is worthless, too.

So, being faced with the daunting task of finding TWO foolproof words, I rather let the visitors decide this for me.

Although the ranking is slower to gain, it is virtually foolproof: I check my stats from time to time and once I find what keyphrase(s) are driving the visitors, I pick the 2 or 3 most important keywords and add them to a now new tag.

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Old January 29th, 2006, 03:52 AM
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1) First of all: write content for your visitors more than for SEs bots - traffic without conversion means "0".

2) Secondary: what's important is to have your keywords well placed in the text and with a proper density (not an exact number but being the most present words in the text).

3) Thirdly: Yes synonyms and related words helps... but don't exagerate...

4) Keep "2" natural.

5) Keep "3" natural.

6) Check "4" and "5" once again ;)

7, 8, 9, 10) Check "1" again.

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Old March 22nd, 2006, 02:59 AM
grrajeshkumar grrajeshkumar is offline
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Content first

Hi,
You could check out wordtracker.com to find related words to your keyword.

Besides finding out synonyms and related words, and using them left, right, and center, concentrate on building a strong content into which your keywords can flow seamlessly.

Besides metatags, titles and headers, the first paragraph of your article should use the keywords two-three times. This is not a calculated average, though, in a 500-word write-up use the keyword AT LEAST 10 times.



Quote:
Originally Posted by tcb88
I'm writing content for a site and would like some advice how to incorporate keywords and relevant words into the content.

I'm using a SEO tool that recommends related words and phrases to keywords that I enter. I'm using the keywords in the title, headers, metatags and throughout the content. My thinking is to include some of the related and relevant words and phrases throughout the content.

For instance, a keyword such as portable camping cooking equipment brings me some related words such as "outdoor furniture", "air matresses" and other not so closely connected words. Should I take some of these related words and put them into my content and then use them to attract (for linking to) other sites that focus on these specifically on these products??

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