I am working for a company that has a very specific website and I want to know if the choice of keywords could be responsible for poor page rankings.
For instance, if I am creating a website about basketball. The keywords are:
My question is, can having the word "basketball" in all of the keyword phrases be perceived as spamming and cause the website to rank poorly if a user searches for "basketball"?
This is what I suspect the problem is, but I want to ask for another opinion before I go and make any changes.
Thank you for any help it is greatly appreciated,