Over abundance of keyword possibilities

I'm trying to sell onesy/twosy refrigerator magnets on my website where we also sell antiques. I'm new so can't give you an url but if you're so inclined its ergstore.com.

Based on my piddling website sales, I wouldn't have a clue how people come to buy my product. Fortunately, I also sell on Ebay so can draw a few conclusions about searching behavior from history there.

The magnets feature a large variety of animals, history, food, advertising, etc., etc. Fridge magnet buyers rarely go looking for fridge magnets, or even for kitchen tools. They go looking for kitsch featuring their pets and hobbies (Pug, Queen Elizabeth I, dieting, coffee history, etc.).

I have a few categories with enough product entries to justify a small test with Google adwords, started a couple months ago, still learning about that. (In case anyone is wondering, it'll cost ya $10 for Elizabeth I and only $5 for Anne Boleyn.)

As to keywords for the website overall, is it "cheating" to include a keyword such as "Tudor" if the site is not about the Tudors per se, but includes a couple dozen varieties of Tudor magnets, each with lots of content? If that's not cheating, then what about "Boxer" where I only have a half dozen magnets and the content is very brief?

I'm doing a hiss poor job of explaining myself but do you get where I'm headed?

How many site keywords are too many, how much content should there be to justify a keyword being included?

Every description/page in the site includes the words "refrigerator magnet" and/or "fridge magnet". Will search engines see that as excessive?

And why does Google show all 720+ of my pages, but is only indexing 130?

Sorry to be so green.

Try and make sure that there are unique keyworks on the pages as well. you page content should include the kaywords as much as possible.

Try and think more about what your buyer is looking and what interests them (you seem to have a handle on that) use this to contsruct your page content (so if they happended to get there they would find it worth reading) and then extract keywords from that. I think this will give you a better basis to build your keywords relevant to your customers. Then start looking for similar words, etc to expand the reach.

Thanks for the suggestions. I feel as though I have enough content and keywords to write an encyclopedia, but since traffic is only trickling, I must be doing something wrong. Reviewing keywords on nearly 1,000 pages is no small feat, and the last go-through didn't seem to make a difference, but I'll try again.

Welcome to the Forum

Just happened to glance through your site & i observe that you have substantial work at your hand regarding 1) usability 2) keywords selection 3) on-page optimization 4) off-page optimization.

Your best bet would be to either learn SEO yourself by stickying around this forum or hire a professional to fix your site. I'm afraid this may not sound as a helpful reply, but that is what is needed if you are serious about the long-term commercial success of your site.

p.s: you may want to read all the sticky posts in various sections of this forum along with this thread

http://forums.seochat.com/search-engine-optimization-28/garythescubaguy-s-top-12-seo-tips-for-2008t-181167.html

Thanks for the push. Started reading that thread, examined my site, realized I'd inadvertently deleted some code that automatically generates titles and meta keywords. Replaced the code, voila, have titles & keywords. Now comes the laborious process of figuring out what those keywords should be. I'm an old woman, 100% self taught, with more time than money. Won't be easy, but I'll get there