If I write an article/ guest post / blog, how does Google know which words are key words? Of all the words in the piece there'd probably be less than 5% that are related to our business (family holiday related), how would these be recognised as keywords?
Also, if I entered the phrase (for example) " family adventure holidays in Majorca", would this help on the following terms or would it be seen only in its entirety? :
holidays in Majorca... etc etc